The popularization of Korean culture may have started with K-pop, K-dramas, and even foods like kimchi, but now the culture is expanding globally with Korean clothing brands. From edgy street style to upscale luxury brands seen on celebrities like Rihanna and on NYFW runways, Korean fashion designers are commanding international recognition. Featuring unique silhouettes, elevated street style, or high-end basics, here are five buzzworthy Korean fashion designers that need to be on your radar for the remainder of 2020 and beyond.
Founded by Hye Young Shin, the inspiration for her designs stems from the world of art. Turning minimalism on its head with eco-friendly pieces with “soft charisma”, WNDERKAMMER was born out of the desire to make wardrobe staples that strike a balance between ease and innovation. WNDERKAMMER’s FW20 collection comes from the designer’s personal experience in Malta. Inspired by its beaches and shorelines with a blend of beige and blues hues paired with ridged silhouettes.
Based on the American classic preppy look, Beyond Closet was founded by Korean designer Taeyong Ko. This luxury streetwear brand got its name through designing clothing for one’s personality, sensitivity, and lifestyle. BEYONDCLOSET recreates its designs for each season’s witty graphics and variety of colors like the recent collection “I Love Pet”, that features cardigans and adorable dog prints.
*Available at WConcept.
Hidden Forest Market
Hidden Forest Market is functional fashion mixed with a modern edge. Founded in 2012 by a Korean husband and wife duo, this Verona-based womenswear brand merges refined, minimal, and classic shapes with progressive materials. Hidden Forest Market’s care for details creates a collection of figure-flattering and polished minimalistic garments with their recent collection highlighting metallics and bold color-block prints.
Designer Lee Myung Shin utilizes minimalism as the base concept for this sophisticated and whitty Korean brand. Low Classic is a collection of youthful pieces with sophisticated materials, definitive silhouettes and innovative details that express the beauty and creativity of women. Lee’s carefully tailored designs emphasize their functionality whilst remaining subtle. Mid-length skirts, pleated trousers, and button-up shirts with oversized pockets are just a few examples of this designer’s ability to create beautiful and well-constructed pieces.
PP (PP Seoul) is an independent designer label based in Seoul, South Korea. Inspired by classic men’s tailoring and the genderless fashion aesthetic, PP’s pieces are defined by oversized, minimal silhouettes. PP’s signature ‘Super Oversized Blazer’ is an all time cult-favorite and a must-have item in a contemporary woman’s capsule wardrobe. Oversized blazers with clean lines and padded shoulders are PP’s signature, integrating classic structuring with timeless tailoring.
*Exclusively available at The Dallant.
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