Marie Claire once said that ‘South Korea’s beauty industry is typically about 10-12 years ahead of the rest of the world.’ Being a skincare lover all my life, it wasn’t until I went to Seoul for the first time back in 2014 that I began to see what all the fuss was about. Originally a Korean adoptee, I fell in love with all things K-culture, but especially K-Beauty.

In 2016, I quit my job in London and flew to Seoul to embark on a birth family search. I started sharing thoughts on all the skincare products I was testing out and started a business plan for an online store curating all my favourites.

My company, Beauty & Seoul was born in London in 2017 and we now have a carefully curated range of over 20 Korean skincare brands. I am so happy to have built a business with a strong link to my motherland South Korea. As such we always promote skincare as a means of selfcare.

With most of the world in lockdown at the moment, it is the perfect time to indulge your skin. Your skin can often change with the seasons as well. As we enter warmer months, some of us may experience drier skin, an increase in skin irritations, and most importantly, the need for an SPF (something which to be honest, I use year round!)

With that said, I’ll talk a little about my favourite products in my routine that are lightweight, soothing and suitable for all skin types.

Jumiso All Day Brightening & Balancing Serum

Jumiso All Day Vitamin Brightening & Balancing Facial Serum ...


This vegan-friendly Vitamin C Serum is a great option for those with sensitive skin or for those looking to introduce actives in to their routine. Designed to brighten the skin, this serum reduces the appearance of acne-scarring or hyperpigmentation. Thakns to its vitamin complexes A, B, C, D, E and K, this serum will help soothe and even out your skin tone thanks.

Purito Centella Green Level Safe Sun

Amazon.com: PURITO Centella Green Level Safe Sun SPF50+ PA++++ ...

One of our most popular SPFs, this Purito Centella Green Level Safe Sun has improved the disadvantages of conventional sunscreens such as sore eyes, white cast and irritations. Additionally, it contains all natural ingredients that are EWG Level 1 or 2 certified. This refreshing sunscreen contains Centella Asiatica Extract to help calm the skin and Hyalyronic Acid to hydrate. Got sensitive skin? Purito also have an unscented version which is free from essential oils!

Cosrx Low pH Good Morning Cleanser

Cosrx, Low pH Good Morning Gel Cleanser, 150 ml

One of our bestsellers loved by both our female and male customers, is this gentle low pH cleanser. This cleanser does not strip your skin of essential moisture. A mild acid level gently exfoliates the skin to help unclog pores, leaving skin feeling smoother and clearer.

iUnik Propolis Vitamin Sleeping Mask

iUNIK Propolis Vitamin Sleeping Mask (60ml)

Sleeping Masks (concentrated night creams) were a wonderful revelation to me when I began to get in to Korean skincare. This wonderful sleeping mask is enriched with Propolis extract which helps provide intense moisture and nourishment all whilst you sleep. Not only will this mask hydrate skin, but it will also help brighten tone. You will wake up with clear, glowing skin!

Sioris Make It Bright Sheetmask

SIORIS Make it Bright Sheet Mask 25ml - Melon & Starfish


The Sioris Make It Bright Sheet Mask is formulated with 73% organic seasonal plum water which is full of vitamins and minerals from Gwangyang, Korea. Furthermore, this innovative sheetmask is 100% eco-friendly (the first of its kind!) The mask contains a wonderful mix of ingredients such as Centella Asiatica, Ginseng, Niacinamide and Panthenol to calm, nourish and brighten skin. The sheet itself is made from eucalyptus extract and is highly absorbent. This is one of my favourite sheetmasks of all time!

These are just a few of the products that we have available on our website. We ship throughout UK and Europe and offer free shipping for all orders over £25 plus free samples.

Maree x

Founder & CEO, Beauty & Seoul